There has been an interesting series of Channel 4 programmes recently covering the sale of Free-Range Chickens and Eggs whic goes under the banner of the "Big Food Fight".
Without getting into the right or wrongs of free-range (although I do buy only free range), I feel sorry for Jamie Oliver who is a co-presenter of the show extolling the virtues of free-range and explaining why battery production is wrong after this story came out.
In summary:
"Staff at the Cornwall branch of Oliver's Fifteen chain bought 360 eggs from battery-farmed chickens when a regular supplier was unable to meet demand. Last Friday a party of twelve farmers and battery egg producers were dining at the beachside restaurant when one of them discovered the eggs on a tour of the restaurant.
The news is a major embarrassment for Oliver, whose one-off programe Jamie's Fowl Dinners, which highlights the industrial methods used in chicken farming, was on air at the time. He immediately said that "heads would roll"."
Oops.